Scheduler & AnalyticsManage your entire social presence from a single dashboard. Magnut replaces external scheduling tools with a deeply integrated, analytics-driven publishing suite.Last updated: 2026-07-15Best for: Social Media Managers who want to generate, schedule, and analyze in one continuous loop.OverviewGenerating content is only half the battle. Publishing it efficiently and measuring its impact is the other half. The Magnut Scheduler connects directly to your Master Content Calendar, ensuring that every AI-generated campaign is automatically dispatched to the right platform at the right time. The built-in Analytics dashboard then closes the loop by feeding performance data back into the AI to optimize future Strategy generation.The Scheduling Process: Step-by-Step1. Account Integration: The user securely connects their social media accounts via OAuth (e.g., LinkedIn, Instagram Business, X/Twitter).2. Draft Alignment: When a campaign is generated, posts sit in the calendar as "Drafts".3. Approval: Once approved (via the Collaboration workflow), the status changes to "Scheduled".4. Autonomous Dispatch: Magnut's backend workers check the schedule every minute. When the time hits, the asset (image/video) and the AI-generated caption are posted via the platform's API.5. Data Ingestion: 24 hours after publishing, the Analytics engine begins pulling engagement metrics.AI Inputs & OptionsWhen configuring the Scheduler, the user controls:

Universal Connection: Toggle which connected accounts should receive which specific campaign.

Set-and-Forget Mode: An option to automatically approve and schedule campaigns the second they are generated (bypassing manual review for high-velocity teams).

Timezone Override: Ensure posts fire in the target audience's timezone, not the user's local machine time.

Deep Performance TrackingThe Analytics Dashboard tracks:

Impressions / Reach

Engagement Rate (Likes, Comments, Shares)

Click-Through Rate (CTR) (if a link is provided)

The AI Advantage: Magnut doesn't just display numbers. The *Strategic Chat Assistant* actively reads this data. If it notices that Posts featuring "Blue Backgrounds" get 40% more engagement, it will automatically suggest updating your Content Mix in the next Strategy phase.Demo Example: "Urban Sole"Scenario: It's Friday afternoon, and the social media manager wants to schedule next week's content and leave for the weekend.1. The manager connects the Urban Sole Instagram and Twitter accounts.2. They view the upcoming week in the Master Content Calendar.3. They click Approve All. All 14 posts are now marked "Scheduled".4. Over the weekend, Magnut publishes every post flawlessly.5. On Monday morning, the manager checks the Analytics dashboard and sees that Sunday's carousel outperformed Saturday's poster by 200%.Limitations & Edge Cases

API Limits: Publishing is subject to the rate limits of the native platforms (e.g., Instagram's API). If a platform goes down, Magnut will queue the post and retry every 15 minutes.

Carousel Limitations: Some platforms restrict multi-image API publishing depending on account type. Magnut will explicitly warn the user if a generated carousel cannot be auto-published due to platform constraints.