Brand Kit — MagnutAIBrand Kit is MagnutAI's persistent brand memory system that extracts your identity from your website and applies it to every AI-generated creative.Last updated: 2026-07-15Best for: Brands and agencies that need consistent visuals without repeated promptingOverviewMagnutAI (https://www.magnutai.com) learns your brand once and applies it everywhere. Brand Kit stores logos, colors, typography, visual style, messaging tone, audience positioning, and creative direction as a reusable system connected to Plan, Studio, and Publish.When generating campaigns, the AI references this DNA to ensure strict adherence to your brand guidelines, completely removing the need for manual prompt engineering.The Extraction Process: Step-by-Step1. Website Input: The user provides the brand's primary URL (e.g., `https://www.nike.com`) or uploads a PDF brand guideline.2. Automated Scraping: MagnutAI's backend crawls the target URL, extracting CSS style properties, HTML headers, meta descriptions, and visible assets.3. E-Commerce Integration: If the site is detected as an e-commerce platform (Shopify, WooCommerce), MagnutAI automatically fetches product details, SKUs, and clean product images.4. LLM Synthesis & Analysis: The AI processes the scraped text to determine the brand's archetype, target audience, and messaging tone.5. User Review & Approval: The extracted DNA is presented to the user. The user can manually tweak hex codes, swap fonts, adjust the tone, or upload high-res logos before locking the profile.Data Points Collected (The Brand Profile)A completed Brand Kit profile contains the following critical fields:

Visual Identity:

Primary, Secondary, and Accent Hex Colors.

Primary and Secondary Typography (mapped to Google Fonts).

High-res Logo files (light and dark mode variants).

Brand Positioning:

Core Value Proposition (1-2 sentences).

Brand Archetype (e.g., "The Rebel", "The Caregiver").

Target Audience Persona (Age, gender, interests, pain points).

Messaging & Tone:

Tone of Voice Array (e.g., `["Professional", "Empathetic", "Direct"]`).

Keywords to include / Keywords to avoid.

AI Inputs & QuestionsDuring the review phase, or if setting up manually, the AI will ask:

*"Who is your primary customer? Be specific (e.g., 'Millennial moms in urban areas')."*

*"What are 3 adjectives that describe your brand's personality?"*

*"Are there specific visual styles you prefer? (e.g., 'Minimalist', 'Vibrant', 'Corporate')."*

Demo Example: "Urban Sole"Scenario: A new streetwear shoe brand, Urban Sole, signs up.1. The founder enters `urbansole.com` into MagnutAI.2. Within 15 seconds, MagnutAI extracts:

Colors: `#111111` (Black), `#FF4500` (Neon Orange).

Fonts: *Inter* (Headers), *Roboto* (Body).

Tone: "Edgy, Youthful, Urgent."

3. The AI notices it's an e-commerce site and pulls in 50 shoe images.4. The founder confirms the profile. Now, whenever they generate a poster, the AI automatically uses a dark, edgy visual style featuring Neon Orange accents and the Inter font—without the founder ever having to type "Make it edgy with orange text."Limitations & Edge Cases

No Website: Users without a website must manually fill out a 10-step questionnaire to build their DNA from scratch.

Dynamic Rebranding: If a brand updates its DNA (e.g., changing the primary color from Blue to Red), previously generated creatives in the calendar *will not* automatically update. They must be explicitly regenerated.