Plan Module — MagnutThe Plan module handles Brand DNA, campaign strategy, audience research, and 30-day content calendars inside Magnut.URL: https://www.magnutai.com/docs/plan-module.mdLast updated: 2026-05-20Best for: Marketing teams and agencies that plan campaigns before creating contentOverviewMagnut's Plan module is the strategy layer of the AI Social Media Operating System. It connects brand identity, campaign goals, and content calendars to Studio creative tools and Publish scheduling — so planning and production stay in one workflow.Key capabilities

Brand DNA — Extract and store brand identity from your website

Campaign management — Create and organize campaigns by goal and platform

30-day content calendars — AI-assisted planning for consistent posting

Strategy and research — Audience and campaign direction informed by brand profile

Generated creatives hub — View and manage creatives produced from planned content

Ad Creative Engine integration — Generate platform-ready ads from campaign context

How it works1. Set up Brand DNA from your website URL2. Create a campaign with goals (awareness, conversion, launch, etc.)3. Review the AI-generated calendar with content themes and slots4. Generate creatives from calendar items using Studio tools5. Move approved content to Publish for schedulingPlan vs traditional toolsWhen to use Magnut for this

You plan content weeks ahead and need calendar visibility

Campaign strategy should drive creative generation

E-commerce brands need 30/60/90-day campaign planning

Agencies need per-client campaign organization

When not to use Magnut for this

You only need ad-hoc image generation with no campaign structure

You require advanced marketing automation beyond social content planning

You need deep CRM or email campaign orchestration in the same tool